© Carter Ltd., 2020

The art of brand storytelling

Brand Story

Today's audiences expect to be engaged by an authentic account of why a brand exists, what it does, and how it does it. The art of brand storytelling begins with crafting a master tale, and then knowing which part of it to tell where, when, and how, for maximum effect. 

Independent Strategic Planning

Since 2005 we've provided clients and agencies with the insights they need to cut through in today's noisy world. Brand ideas and campaigns we've helped develop have been successful on five continents.

Innovation

We don't just help you to market existing brands, we create new ones. We specialise in storied brands, and  you'll find examples of our work on sale all over the world. If you’re interested in creating fully developed brands from a blank sheet of paper, get in touch.